In August 2017, Bouchra Réjani launched WeMake, a production and creative studio based in Paris. The studio creates, produces and distributes original scripted and unscripted content for the French and international market. The studio brings together the new generation of creative talents and the best executive producers. 

Before launching WeMake, Bouchra Réjani as COO of the Company, a contributed to the launch of Shine France which turned into being the leading production company in France of hit shows; The Voice, Prodigies, Masterchef, Running Wild, and international fiction series Tunnel and the French adaptation of Broadchurch.

Prior to this position, Bouchra was COO of FremantleMedia France (Pop Idol, Got Talent, Going For Gold, Family Feud, Farmer Wants a Wife). 

She started her media career in London as Project Manager at Fox FamilyWorlwide (Newscorp).

Before that, she graduated from Nantes Business School (Audencia) and worked for KMPG (Audit & M&A) for 3 years.

Bouchra strongly advocates for a better representation of the French Society on screen, to better promote diversity and inclusion. She was part during four years of the local OFCOM (C.S.A) at the Diversity Observatory. 

She produced an award-winning series of short films (Citoyens Visibles) to promote the richness of diversity in France, which was broadcast on all French channels.

Born in Casablanca, and strong of her double culture, she promotes intercultural dialogue and cultural and economic bridges with the African continent.

She is Board Member of the French Union of Producers since last September 2020.