He is an engineer who graduated from French elite Engineering institute “Arts et Métiers ParisTech”. He also graduated from HEC Paris where he got his International Finance master degree. Moe Bennani started his career as an Inspector at the Société Générale Bank where he would report directly to the chair of the bank.

In 2013, he decided to leave the world of finance to dedicate himself to his passion for the creation of game and TV show formats. He later joined the creation and development cell of Talpa.

He quickly became Senior Creative and created, developed and participated in the production of about ten international successful shows (Dance Dance Dance, 5 Anneaux d’Or, Lies Allowed, The Perfect Picture).

In August 2017, he went into partnership with Bouchra Réjani for the launch of WeMake as Director of creation and development.